MICEBO is an organisation founded in 2008, although it has been operating as an SL since 2015.
The founder and owner of the company, Miguel Casas, started out as an individual and independent company due to the great demand for live bait. Little by little the business increased. With a lot of effort and dedication, the volume of sales also increased, which allowed the incorporation of skilled staff and the acquisition of a warehouse to accommodate the polychaetes in the best way.
We progressively diversified our products and incorporated new attractive baits for fishermen and fisherwomen. At the same time, we introduced improvement mechanisms and advanced technology in our facilities.
OUR PHILOSOPHY
Values
Today, MICEBO's activity is based on the following values:
RESPONSIBILITY
Our spirit of facing up to our obligations to our customers and our environment and get down to work without delay.
TRANSPARENCY
Our compromise to our customers is to be clear in the description of our products and services without omitting information and with the greatest coherence.
CONSTANCE
Persevering in the achievement of objectives is our long-term commitment to the effort we put into our daily work.
ADAPTABILITY
We move in a society in a continuous process of change and new scenes. We cannot live oblivious to this. So, we are extremely involved in continuous training for the achievement of QUALITY at all levels of our products.
TIMELINESS OF SERVICE
Delaying obligations is the opposite of our company's philosophy. Our priority every day is to deliver all orders in accordance with our customers' requirements.
EXCELLENCE
An unachievable state in which all gears work perfectly. As a company value, it makes us try to improve ourselves every day without falling into mediocrity.
PROXIMITY
We like to feel near to our customers, to make them participants in our philosophy and to transmit that our reason for existing is each and every one of them.
Human value
Our most important value
The human resource at MICEBO is our most important value. We are a team of professionals specialised in this sector thanks to strategies focused on competitive improvement and a continuous interest in R&D focused on all the areas.
Our structure is organised into departments according to the following sections:
OPERATION
The operation team ensures the correct running of purchasing, product development, production, quality control and maintenance.
MARKETING
Our marketing group is responsible for customer service, order management and billing, incidences management and sales and marketing planning.
FINANCIAL AND HUMAN RESOURCES DEPARTMENT
This department is responsible for accounting, taxes, administration, scheduling, controlling and staff management.
LOGISTICS AND DELIVERY DEPARTMENT
The logistics staff is responsible for the management of stocks and raw materials. They are also in charge of transport and freight, preparing, delivering, and receiving orders, among other tasks.
